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Campaign logoUN Secretary-General's campaign:
United to end the violence against women
. Ban Ki-moon
"Break the silence. When you witness violence against women and girls, do not sit back. Act."
Ban Ki-moon, Secretary - General

Secretary-General Ban Ki-Moon
There is one universal truth, applicable to all countries, cultures and communities: violence against women is never acceptable, never excusable, never tolerable.

SECRETARY-GENERAL BAN KI-MOON

Orange Day

#orangetheworld - Cambodia. On December 4th in the shadow of the temples of Angkor Wat, and in the margins of the 16 Days campaign, attention was focused towards the need to end violence against women. Hundreds of people joined the Siem Reap Running Race, saying no to violence against women.
Photo: UN Women/Niels den Hollander

Orange day April 2016

“ORANGE THE WORLD:
RAISE MONEY TO END VIOLENCE AGAINST WOMEN”

International Day for the Elimination of Violence against Women
16 Days of Activism
25 November – 10 December 2016

The UN Secretary-General’s UNiTE to End Violence against Women Campaign invites
governments, UN agencies, civil society organizations and individuals
from all countries to mark the days between 25 November and 10 December
(the 16 Days of Activism Against Gender-Based Violence) by raising resources for initiatives that aim to prevent and end violence against women and girls.

Our UNiTE campaign theme this year is:
“orange THE world: raise money to End Violence against Women”

 

Join us, take action, keep the world orange throughout 16 Days, and call for political commitments to be matched with specific ACTION of adequate FUNDING to prevent and end violence against women and girls worldwide.

BACKGROUND

The 16 Days of Activism Against Gender-Based Violence is an international campaign which takes place each year and runs from 25 November (International Day for the Elimination of Violence against Women) to 10 December (Human Rights Day), also encompassing other important key dates. Widely known as the “16 Days Campaign”, it is used as an organizing strategy by individuals and organizations around the world to call for the prevention and elimination of violence against women and girls. It was originated by the first Women's Global Leadership Institute in 1991 and is coordinated by the Centre for Women's Global Leadership.

Year of the Family
Niagara Falls, both American and Canadian
Horseshoe falls, bathed in orange light on
24 November 2015. Photo: UN Women/James Neiss

 

In support of this civil society initiative, each year, the United Nations Secretary-General’s campaign UNiTE to End Violence against Women calls for global action to increase worldwide awareness and create opportunities for discussion about challenges and solutions. In 2015, the UNiTE campaign called on governments, UN entities, civil society organizations and individuals across the world to “orange the world” to raise public awareness about the issue of violence against women and girls. As the official colour of the UNiTE campaign symbolizing a brighter future free from violence against women and girls, the colour orange was once again a uniting theme throughout all events. The initiative called on all people in all parts of the world to orange the world and step up the efforts to eliminate violence against women and girls.

2016 Call to Action - Orange the World: Raise Money to End Violence against Women  

In 2015, a new global development agenda was accepted by all countries and is applicable to all. Through its 17 goals, the 2030 Agenda for Sustainable Development guides global policy and action for the next 15 years. The Agenda recognizes gender equality and the empowerment of women as a key priority and pledges that “no one will be left behind”. Goal 5 of the agenda aims to “Achieve gender equality and empower all women and girls” and includes specific targets to eliminate all forms of violence against women and girls. For the first time, ending violence against women and girls has become a core part of the global development agenda.

Women dressed in orange take part in the March
Women dressed in orange take part in the March
of Black Women against Violence and Discrimination
in Brazil. Photo: UNDP/Tiago Zenero

 

However, despite the international community’s visible interest and political will to address the global pandemic of violence against women and girls, there is still a lack of adequate and sustained resources to translate the national efforts into effective programmes and practices that make positive changes in the lives of women and girls. The gap between binding commitments, laws and policies in place and the lived experiences of women and girls who should benefit from them is still far too wide. Therefore, acknowledging the imperative of addressing violence against women must be followed by securing adequate and durable resources to increase efforts to prevent violence, provide survivors with access to available essential services and to justice, and ensure that laws and policies are implemented to real effect.

This is why the UN Secretary- General’s UNiTE to End Violence against Women Campaign invites governments, UN agencies, civil society organizations and individuals from all countries of the world to mark the days between 25 November and the 10 December (the 16 Days of Activism) by coming together to raise resources for local and national initiatives that work to prevent and end violence against women and girls.

Campaign outreach ideas

Last year, as part of the initiative “Orange the World: End Violence against Women”, “orange”-related activities were organized in more than 90 countries around the world and more than 311 million people were reached through social media sparking a global conversation, new commitments and initiatives. To mention just a few examples, last year we “oranged” the Niagara Falls both on the American and Canadian sides, the National Monument of Pakistan, the UNESCO World Heritage archeological site of Petra in Jordan, the Peace Palace in the Hague, Netherlands, and Brazil's Presidential Palace. A wide variety of online and offline events were held, from educational programmes on campus to UN seminars, from theatrical performances to photo exhibits.

To further increase global awareness this year, we will continue to light up iconic buildings in orange around the world in the 16 Days of activism period. But this year, we want the initiative to be even bigger and much, much brighter, bringing the message of zero tolerance for violence against women and girls to new communities, spaces and audiences.

And, we want to give a big and concrete push to financing
 to end violence against women and girls.

JOIN US - keep the world orange throughout the 16 Days and raise funds to end violence against women!

Please find below some ideas and guidance to assist your planning:

a. Engage your government!

Make it visible, make it ORANGE!

The Abu Simbel Temples in Egypt, went orange to show
The Abu Simbel Temples in Egypt, went orange to show
support for ending violence against women. Photo: UN Women
Over 50 tuk-tuks taking part in the Orange Day parade in Phnom Penh. Photo: Mariken B. Harbitz/UN Women Cambodia
Over 50 tuk-tuks taking part in the Orange Day parade
in Phnom Penh. Photo: Mariken B. Harbitz/UN Women Cambodia


Orange the media!

Inform media networks and communicators, such as local and national journalists, media icons, bloggers, and television presenters about the initiative “Orange the World: Raise Money to End Violence against Women.” Invite them to produce articles, to invite relevant guests and organize TV and radio shows and discussions, documentaries and news features on particular issues of local or national relevance relating to violence against women and girls, including showcasing the results of the work undertaken by innovative organizations to end violence against women and girls, or particular obstacles faced by organizations in the conduct of their work.

Keep up the momentum throughout the 16 Days of Activism!

Don’t forget: ‘Orange the World: Raise Money to End Violence against Women’ will last 16 days. This year we again want to keep the world orange throughout 16 Days so we invite you to consider organizing your activities not only on 25th November but on the other days as well.

Tell us what you are planning

Over 50 tuk-tuks taking part in the Orange Day parade in Phnom Penh. Photo: Mariken B. Harbitz/UN Women Cambodia
The Peace Palace in The Hague, Netherlands,
was lit in orange on 24 October 2015.
Photo: Audiovisuele Media/Sjaak de Groot


Please share your plans and help us show how we are “oranging” the world. Throughout the 16 Days and as some iconic buildings will be lit in orange and each country will organize its “orange”-related activities, we will light the country in orange on our “Orange Map of the World”.

We want to hear what you have planned and would love to receive your photos, messages and videos. The most creative “orange” photos will be displayed on UN Women’s Flickr account at the end of the 16 Days of Activism. If you would like to gather more information on “Orange the World: Raise Money to End Violence against Women” or to tell us what you are “oranging”, please contact Anna Alaszewski at the UNiTE Campaign Global Secretariat (anna.alaszewski@unwomen.org).

Social media

A comprehensive social media package with images and messages in English, Spanish and French will be provided in advance. Please use these and share them with partners.

The UNiTE campaign uses Twitter, Facebook, YouTube and Flickr:
Twitter:                       https://twitter.com/SayNO_UNiTE; hashtags: #orangetheworld, #16days.
Facebook:                    http://facebook.com/SayNO.UNiTE
YouTube:                     http://youtube.com/saynotoviolence
Flickr:                          http://flickr.com/photos/saynotoviolence
UNiTE website:            http://endviolence.un.org/