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Campaign logoUN Secretary-General's campaign:
United to end the violence against women
. Ban Ki-moon
"Break the silence. When you witness violence against women and girls, do not sit back. Act."
Ban Ki-moon, former Secretary-General

Secretary-General Ban Ki-Moon
There is one universal truth, applicable to all countries, cultures and communities: violence against women is never acceptable, never excusable, never tolerable.

SECRETARY-GENERAL BAN KI-MOON

Orange Day

Photo campaign: UN Women Solomon Islands are proud to be part of a join efforts to launch the 16 Days of Activism against Gender Based Violence Campaign for 2014.	Photo credit UN Women/Patrick Reoka

Photo campaign: UN Women Solomon Islands are proud to be part of a join efforts to launch the 16 Days of Activism against Gender Based Violence Campaign for 2014. Photo credit UN Women/Patrick Reoka

HeForShe say NO to violence against women and girls: Orange Day, 25th April 2015

The United Nations Secretary-General’s Campaign UNiTE to End Violence against Women has proclaimed the 25th of each month as ‘Orange Day’, a day to raise awareness and take action against violence against women and girls. As a bright and optimistic colour, orange represents a future free from violence against women and girls, for the UNiTE Campaign.

To call for a world free from violence against women and girls UNiTE  and HeForShe campaigns are joining forces on 25th April to call on men and boys to stand together with women and girls against violence.

MEN AND BOYS: PARTNERS IN BUILDING A WORLD FREE FROM VIOLENCE AGAINST WOMEN AND GIRLS

The road towards a world without violence requires transforming women’s and men’s attitudes, beliefs and behaviours. Men and boys have a responsibility and a role to play as agents of social and cultural change and in speaking out against violence against women and girls. The emerging evidence base shows that approaches to prevent violence against women and girls that engage men and boys work, and a growing number of initiatives, programmes and organizations are now working towards that end. By using different approaches and tactics, these interventions are altering social norms, institutions and practices that normalize violence against women and girls.

Global organizations such as MenEngage, a coalition of more than 400 NGOs around the world and the White Ribbon campaign, which operates in 40 countries, work collectively towards advancing gender justice, human rights and social justice. They support the work of women’s organizations to achieve a world in which all can enjoy healthy, fulfilling and equitable relationships and reach their full potential.

The UNiTE campaign employs diverse methods to work with men and boys as part of the solution in preventing and ending violence against women and girls. It works with national and global men’s organizations who work to end violence against women, supports research to deepen the understanding of why men perpetrate violence, and works with partners from sportsmen to broadcasters and artists, to reach male audiences and bring awareness to the issue. 

As part of his efforts to include men as part of the solution to prevent and end violence against women, the United Nations Secretary-General Ban Ki-moon launched his Network of Men Leaders in 2009. The Leaders in this network include current and former politicians, civil society and youth activists, religious and community leaders, cultural figures and other prominent individuals. They work in their spheres of influence to undertake specific actions to prevent and end violence against women, from raising public awareness, to advocating for adequate laws, to discussing the issue with young men and boys or holding governments accountable.

At the United Nations Headquarters in New York, influential men leaders from around the world came together in January this year for a Barber Shop Conference organized by the Governments of Iceland and Suriname to rally men and boys around the issue to building momentum amongst their peers around gender equality.

The UN Trust Fund to End Violence against Women also supports efforts to engage men and boys as agents of social change in programmes which work with boys to bring about generational transformation, work with men to create positive masculinities and question power relations, and empower men and women to enact positive change, investing US$ 4.5 million – 8% of its portfolio in projects which engage men and boy to end violence against women and girls.

THE HEFORSHE CAMPAIGN

The HeForShe campaign provides an entry point for men and boys who want to be advocates for gender equality. HeForShe is a solidarity movement for gender equality developed by UN Women to engage men and boys as advocates and agents of change for the achievement of gender equality and women’s rights. It provides a platform for men to self-identify with issues of gender equality and its benefits, which liberate both men and women from prescribed gender roles. The campaign encourages men and boys to speak out and take action against inequalities faced by women and girls and one of its strategic aims is the end violence against women, as an extreme manifestation of gender equality.

ORANGE DAY ACTIVITIES
Read the action plan for more information and for sample social media messages.

General activities

Activities for men and boys:

  • Become a HeForShe! Commit to take action against all forms of violence and discrimination faced by women and girls and invite your friends to join you:  http://www.heforshe.org/#take-action
  • Be informed! Learn about violence against women and girls.
  • Support local women’s programmes! Find out what organizations are working in your area and offer your support.  
  • Be a role model. Mentor a boy and teach him that being a man means respecting women and girls.
  • Use your voice to say it loud and clear: violence against women and girls is not in my name and I’m man enough to stand up and be counted! Start by sharing the social media messages below.
  • Start a conversation. Host a discussion in your school, workplace, sports club or university.
  • Ask how you can help, or seek help if you suspect abuse or violence may be taking place. If you are abusing others, stop and seek medical help IMMEDIATELY.

USEFUL RESOURCES
Virtual Knowledge Centre to End Violence against Women and Girls: http://endvawnow.org/en/modules/view/9-men-boys.html

World Health Organization Resources on Engaging Men and Boys: http://www.who.int/gender/topics/why_engage_men/en/

Partners for Prevention is a UNDP, UNFPA, UN Women & UNV regional joint programme for the prevention of violence against women and girls in Asia and the Pacific. Read the report: Why Do Some Men Use Violence Against Women and How Can We Prevent It?: http://www.partners4prevention.org/node/515.

The White Ribbon Campaign: 16 Ways that Men and Boys can make a difference http://www.whiteribbon.ca/news/16-ways-in-16-days/

National Center on Domestic Violence: 10 things men can do to end violence against women and girls
http://www.ncdsv.org/images/VM_10-Things-Men-Can-Do-To-End-VAW.pdf

The International Center for Research on Women and Instituto Promundo’s Project Engaging Men to End Gender-based Violence: http://www.icrw.org/contact

Sonke Gender Justice: toolkits http://www.genderjustice.org.za/publications/toolkits/